So you have great travel photos that you want to share on your social media, for example, Instagram. You shared them on daily basis but they only have at most 20 likes and you’re wondering what’s wrong. You probably thought that at this point, your photos aren’t good enough for the viewers, while your photos are actually great. I mean actually GREAT. There is probably something wrong in the way you are sharing those photos.
Unless you don’t want likes or followers, you can ignore this post.
1. Knowing WHEN to upload.
Most people will scroll for photos online during snoozy working hours; lunch time, after lunch, in the car on the way back from work while getting stuck in traffic and at night before bed time, when the kids are already sleeping. It is kind of a big deal to upload your photos during these hours as these people will focus on uploaded photos rather than them uploading photos. That’s why knowing the right time is important. You don’t go uploading photos in the middle of the night, usually between 2am-5am, exceptionally, many youngsters usually are staying up till 1-2am. Depends on who your viewers are and where they come from, you should assess their patterns. Also, you have to consider time zones. Many of my viewers are from Malaysia, while I am living in the US, I have to upload photos and post updates at weird hours, which is nonetheless good and it is something that I had been doing for a while.
People will scroll down your feed everyday if you do these, do as I say.
2. Knowing what your viewers would be interested in and focus on that.
Some of us upload photos with descriptions of the places, while some of us upload photos with motivational thoughts. Depends on the viewers, some of them would love to actually know about places you’ve been to. As for me, my audience loves descriptive photos. My audience loves asking questions about these places and I figured it is the best for me to write the information down. It is also good for their and your future references. This is also another way for you to blog, almost micro-blogging, and if you use Instagram, it is actually a great platform to do it, easy.
3. Know the right hashtags to be used and don’t hesitate in using them correctly.
This would be unnecessary to some, consider using the right hashtags. Using the right hashtags not only brings traffic to your page, but also recognitions by already-established platforms. This is how I am reached by pages like Matador Networks and being featured couple of times because I use the right tag on my photos. Audience will probably gets annoyed if you used tags like #spamforspam or #likesforlikes on your fantastic photos, just because it doesn’t sound professional or that you are not into what you are doing, in this case, wanting people to know you have great travel photos and that you want to be recognized. Don’t be afraid to use tags like #travel, #beautifuldestinations and such, as long as the tags are legit and making sense.
4. Knowing that it doesn’t matter what kind of camera you use, even if you have only phone camera, you can make it work.
I travel with my iPhone 5s and GoPro. Many people asked me what kind of camera I used since my photos are great according to them. Although you are using only your phone to take photos, you can apply the photography rules while capturing your shots. Like the “rule of third”, when you stand at the third end in your photo so you won’t be blocking the view and usually it is used to compare how grand the view is in terms of its scale to your body. Also, if you take landscape shots, remember to straighten them before uploading because that matters. Like I said, you don’t have to own fancy camera, as long as you know what to do and that you study the rules, you’ll soon be gaining hundreds of followers. I did it!
5. Knowing HOW to upload photos.
You went to the beach and probably captured 100 photos at the beach alone. It annoys people when you immediately upload all those photos and in sequence even! Give the beach photos a break by uploading photos from different events in between. Varying uploads works wonders! Even if you have to do a #throwback then be it. People love the mixtures, and with mixtures in uploads, your timeline will be colorful.
So, do you know what you did wrong now?